Monday, July 14, 2008

Ten Dumps BB (The Logistical Viewpoint)

I really didn't think it could happen. Ten have announced it is dropping BB from its 2009 schedule. Regardless of the declining ratings, BB08 has been Ten's top rating show every night and has still done well in the all-important 18-49 age group.

BB is an established show with an existing infrastructure at Dreamworld, and a huge crew. Piloting new programs is so hit and miss these days, it would take forever for Ten to produce new programming that would find an audience, or to find a balance of existing shows that will rate any better.

Without BB Ten have to fill 120 hours of primetime programming, not to mention it was a huge chunk of its required Australian programming quota.

Idol's ratings are also dropping massively year by year, and with no Mark Holden this year it may cause another drop. Could Ten possibly axe its 2 reality staples in one year? Will they spread So You Think You Can Dance and The Biggest Loser across more of the year to fill the gaps?

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