Logo Revealed

Today, along with the announcement of Housemate audition details, the new Big Brother 2012 logo was revealed.

Set against a pink and yellow background, the white and blue eye shape contains a stylised camera lens for the iris. The BIG BROTHER title below is written in 2 shades of blue, one resembling the blue of the Channel 9 logo, and the other darker.

The Australian Big Brother logo has changed several times over the years, however this is the first time the design has not been based on the original 2001 logo in any way, and the first time the logo has been more of a stylised eye than a realistic one.

The 2001-02 logo was a pair of realistic eyes and eyebrows in black against a white background. In 2003-04 the left eye, or the right half of the logo, was removed, and the single eye was set inside a round cornered box. For 2005-07 the same right eye shape was used but was made up of small squares, which the opening titles showed we're tiny cubes, and the pupil was shaped like a map of Australia. For 2008 the eyebrow was removed and the white of the eye was replaced with blue and white stripes.

Celebrity Big Brother for Charity in 2002 was the only series to not use the eye logo in its titles, though it was seen in signs in the amphitheatre left over from the 2002 season.