I just caught the premiere of the new Big Brother ad during The Voice Finale. The ad promises "You'll be surprised who's in the Big Brother House... and who won't be".
Featuring "everyday" people, dressed in their respective stereotypical work attires, who suddenly start dancing in the street to LMFAO's "Party Rock Anthem", the makeshift flash mob make their way to a common location. Three himbos approach the group as a transparent blue forcefield forms around them preventing the shirtless men from entering. As the barrier takes the shape of 4 walls and a roof, three bimbos also race to get in before faceplanting into the wall.
At this point we realise that the everyday people are securely locked inside the Big Brother House and their vacuous counterparts are safely outside its walls. A very interesting metaphor, variations of which have been promised before.
The execution of this is yet to be seen of course. Let's not forget BB08 did an extremely good job of picking diverse and interesting Housemates, who were then accused by the media of being exploited as a "freak show".
Another interesting point to note is the Big Brother voice at the end of the ad is that of Leon Murray, who was the hero voice of BB in 2008. Presumably he will be back at the helm for 2012-- yet more of the old.
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