How much will they give away this year? Will we start with teasers and work our way up? Will they announce the start date? Will they show glimpses of housemates and the house?
I remember back in early 2001 I went to Dreamworld for the first time. It was early in the year and the park was filled with banners with the BB eye and the words "BIG BROTHER IS COMING". At that time I had absolutely no idea what Big Brother was, or could be. But this was my first exposure to the BB teaser ads.
Since then we have seen pre-season promos:
- Announcing BB rumours (03),
- "What's the secret?" (04),
- Gretel interrogating BB "Assume Nothing. Expect Anything" (05)
- Birds, bees, rainbows, and world firsts (06)
- "What Big Brother Promises He Delivers" (07)
This year, the angle will likely be the changes to the series. I'd love to see ads featuring ALL the show's hosts. A Kyle and Jackie ad, a Mike, Bree & Ryan ad, a Tony & Rebecca ad, and a Paul & Tim ad. Make them all different to appeal to different groups, with a common look or thread.
Hopefully they will do away with the Channel 10 look and feel of 2-colour words-on-background flashing kind of promos. They need to come across as more mature than that.
How unfortunate that I will have to watch TBL tonight just for the ads!
