Sunday, July 1, 2012

New TV Spots

Nine are using the huge ratings expected for another of its reality shows, The Block, to launch new TV advertising for BB.

The original "You'll be surprised" teaser ad launched alongside The Voice finale episode. Now during The Block we've seen two new spots.

The first suggests finalisation of casting and features people looking to the sky and out of office windows to a huge eye logo with the voiceover "This is Big Brother. It has been decided that there will be Housemates from Melbourne in the Big Brother house".

The other features Scott Cam and Sonia Kruger announcing a new house coming to 7:00. The red Block house logo changes to blue to match the previous BB ads and they promise to turn the Big Brother house "upside down". Sonia then starts inexplicably doing the Big Brother Shuffle. (Ok, she can dance already!) Who knows if the upside down concept could possibly be literal in some way.

Season Tag Line: "Think again."

The official BB Facebook page has been revealing print ads recently. The ads feature the characters from the TV teaser ad covered with a red "REJECTED" stamp and the tag line "Think you know Big Brother? Think again."

Obviously the focus for this season is casting over any other gimmick or twist. We could get a true back to basics season this year which would be fantastic. Let's hope they are looking at a good age spread of HMs this year too.