Thursday, July 31, 2008

Hopes High for BB09 on 9

The rumour currently going around is that the Nine Network put pen to paper today on the contract to pick up the rights to BB for 3 years.

Ten only ever negotiated one season at a time.

If this is true and BB returns in 2009, they still hold the contract with Dreamworld to produce the series from the existing facilities, meaning there would be no time lost setting up the series.

With ESS scared they would lose their biggest production, it is likely they'll be more willing to change the format, audience, and timeslot. According to Kyle and Jackie O, it was ESS, and not Ten, that demanded the Daily Show remain in its 7pm timeslot-- the battle against Home & Away probably being what killed it.

Nine is looking to draw in the young adult demographic, so a later timeslot and a more adult-oriented show could be on the cards, taking the focus away from teenage soap storylines of the past.

The rumoured official announcement is 10am tomorrow (Friday). Here's hoping this is true!