Channel Nine's The Block is currently keeping Big Brother's timeslot
warm, or is that HOT?
The Block is enjoying nightly ratings of around 1.5 million Mon-Thu,
around 1.1m Fridays for The Block Unlocked, and almost 2m for its Sunday
Room Reveal show. The Block has already been renewed for a 2013 season,
and rumour is possibly two seasons next year.
Once The Block finishes next week, it gets replaced by Nine staple The
Big Bang Theory repeats at 7pm until The Olympic Games begin three weeks
later.
The question is, can Big Brother sustain this kind of audience? It will
be very interesting to see what the Opening Night ratings look like,
followed by what the "curiosity factor", as well as production, format,
and casting, do to subsequent nights and weeks. Can the BB experiment
work for Nine and get renewed for another season?
